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Managing Multiple Franchises

Anyone who has ever put together a jigsaw puzzle understands the straightforward, yet far from simple premise of taking multiple, seemingly dissimilar parts and forming them into one cohesive whole. Add more pieces to the mix and the puzzle automatic
Oct 26, 2017

Internal Controls Dealerships Should Have – But May Not Have Thought About

Dealership organizations do not typically think about identifying and testing internal controls. With the volume of transactions in a dealership organization, strong internal controls are a must to reduce vulnerabilit Dealership organizations are pro
Oct 25, 2017

5 Tips for Managing your Teams

When you’re responsible for managing employees, it’s important not to slip into a habit of managing with emails. Your employees are your team. Imagine if a football coach emailed a game plan to his players, instead of reviewing it with th
Oct 25, 2017

Information is a Powerful Loyalty Tool — if Used Properly

In today’s retail automotive climate, customers have more access to information than ever before. Quite often, a properly prepared and researched customer comes into the dealership armed with more knowledge than the salesperson. This can cause fric
Oct 24, 2017

Why Conventional Marketing Techniques No Longer Work

myKaarma CEO/Founder Ujj Nath explains why conventional marketing techniques are not working to engage consumers any longer.
Oct 23, 2017

For Vehicle Service, Luxury is Different!

I’ve had the privilege of working with several leading luxury brands including BMW, Lexus, Porsche, Maserati and Rolls Royce.  From these experiences, I have learned to adjust owner communications to meet the unique needs of these brands and custo
Oct 23, 2017

Freebie Friday: You’re Paid to Play, Not to Watch

Sales isn’t a spectator sport! In this Freebie Friday quick tip, ELEAD1ONE Partner Bill Wittenmyer shares the importance of getting in the game and taking control of your destiny – and your paycheck!
Oct 20, 2017

Are You Throwing Customers Away Due to Lack of Communication Channels?

I was recently in need of a moving company. There was one in my community that had done such a great job of branding and building consumer awareness that I decided to give them first shot at my business. I WANTED to do business with them because of t
Oct 19, 2017