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Dealer ManagementDealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesMobileSales & MarketingTechnologyTrending Industry News
The Online Shopping Experience Has Radically Changed. Your Dealership Can Reap the Benefits.
Recently, I experienced what felt like walking out of a time machine: I returned to the US after five years living abroad. Getting back into American life was mostly intuitive, but one thing really struck me: online service and commerce has moved int
Nov 3, 2017
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipOwnershipProfiles of SuccessTrending Industry News
Interview with Cameron Johnson, Dealer Principal, Magic City Ford, Roanoke, Virginia & Lexington, Virginia
Magic City Ford Lincoln is a fourth-generation family dealership that’s been serving consumers in the Roanoke, Virginia, area since 1938. The franchise won Ford’s prestigious President’s Award for customer satisfaction in sales and service each
Nov 2, 2017
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Professional Voice-Over Secrets!
If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone who’s been doing broadcast work for over a half-century. Having worked in every aspect of broadcast marketing
Nov 2, 2017
Is a Financial Partnership in your Future? Some Considerations for Dealers in Growth Mode
In our industry today, partnering with professional capital is a significant discussion thread. Namely, selling less than 100% of the business and joining forces with outside capital for the purposes of accelerated growth and dealership acquisitions
Nov 2, 2017
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Dealer ManagementDealer/GM NewsDigital DealerFixed Operations NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales ManagementTrending Industry News
Organize for 2018 – Expect Greater Efficiencies and Profitability, Fewer Surprises
Management is a challenging endeavor in any business, but especially so in an auto dealership. Dealers need to manage a large staff, facilities, new and used car sales, service business, a parts business, the supplier base, the I.T. support structure
Nov 2, 2017
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Data & AnalyticsDealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales ManagementTechnologyTrending Industry News
Four Tech Tools That Decrease Employee Turnover
Employee turnover continues to be a problem in many dealerships, and especially in fixed ops. The ability to attract and retain service technicians, for example, is a problem so prevalent that in a recent Carlisle Dealer Principal Survey, more than 4
Nov 2, 2017
You Can’t Take a Train 500 Miles on 400 Miles of Track
Build Your Store’s Direction Towards a Success Destination Recently I took a road trip and visited with several dealerships. Many of these stores were suffering from attrition anxiety and couldn’t figure out what was wrong. Why would empl
Nov 2, 2017
Fallacy
Dr. Merlot and I met up during a layover in Charlotte in route to a family business operating three semi metro dealerships in the Midwest. In our previous visit, we had been dealing with a daughter with a drug issue. Now we were focusing on preparing
Nov 2, 2017