Bill Wittenmyer shares how dealerships can win over the modern customer in this week’s installment of Witt’s Wise Words.

First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing measurement for auto dealers. But for many dealers, no matter how attractive the benefits of Multi-Touch Attribution might be, using it might be

Technology has made a huge impact upon our modern society. In the past, standard postal mail and phone calls were sufficient means of communication. However, as people are increasingly inundated with junk mail and persistent telemarketer calls, their

How do you find your footing when everything around you constantly changes? In this Freebie Friday, ELEAD1ONE Partner Bill Wittenmyer shares advice for mastering change and turning challenges into opportunities to succeed.

CEO Josh Blick shares which KPIs are most important when it comes to your financial statement in this video blog.

Third-party administrators (TPAs) often take on multiple roles, including customer service provider, risk assessment manager, claims processor, and customer consultant. Now, with big data disrupting the market, they’re taking on yet another: data t

There are four primary learning styles: visual, auditory, read-write, and kinesthetic. A visual learner typically is a fast-talker who likes to interrupt and needs to see things visually – or hears things that brings up a visual image.  An example

Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost.  I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful

While today’s businesses understand the need to provide an excellent customer experience, many don’t truly understand what customer experience means. What’s more, some don’t even realize they already have most of the things needed to provide