A recent article on CustomerThink explains how many companies view requesting customer feedback as a weakness. However, by asking questions you can optimize the results of your CX experience and save money because, sometimes what WE think should impr

Invest in yourself. ELEAD1ONE’s Bill Wittenmyer says the first place someone should invest is in themselves, and the way you do that is put in the hard work that will result in long-term success.

For professional marketers across all industries, the top priority for 2018 is to convert leads into customers, according to Hubspot’s State of Inbound 2017 report. Sound familiar? Most auto dealers I know have the same goal. In order to accomplish

Successful dealerships know that their service department is imperative for creating customer loyalty and bringing in repeat customers and buyers. It has been found that service departments have been the highest growing in inbound prospect calls and

Today, consumers have grown used to loyalty programs and they have become the norm. So, to keep their customers’ interest, businesses have been forced to become more innovative and creative with their rewards. In fact, experiential rewards which tr

Bill Wittenmyer explains why dealers should stop dealership origami when presenting figures to a customer in this week’s episode of Witt’s Wise Words.

As it turns out, what you don’t know about your salespeople can hurt you. I am not sure why, but we don’t often associate analytical tools as the best way to measure the performance of the people we hire to connect with our customers and build la

There is currently much talk in the industry regarding automotive subscriptions as a new innovative ownership model.  The fact is, the subscription model has been with us for a long-time.  However, most models merely fill the gap between short-term

As dealerships continue to expand, the logistical and operational complexities of handling processes such as accounts payable, accounts receivable, cash flow, billing, and payroll can become cumbersome and costly. Some questions that should be consid