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Witt’s Wise Words: The Interview Process

A major issue with many job interviews these days is the interviewer is doing too much of the talking. Bill Wittenmyer, ELEAD1ONE Partner, explains why the interviewee should do most of the talking and why consistency from the interviewer matters.
Feb 5, 2018

Freebie Friday: It’s Not What You Say, It’s How You Say It!

In this Freebie Friday quick-tip ELEAD1ONE partner and Automotive Sales expert, Bill Wittenmyer discusses the importance of body language in our interactions. When it comes to car sales especially – it’s not what you say, but how you say
Feb 2, 2018

Auto Finance 2018: The Year of Digital Contracting

We live in a world where 24/7 accessibility and instant gratification has become commonplace, and the automotive finance industry is no exception. Within the past several years, businesses, private organizations, government agencies, funders, and fin
Jan 30, 2018

Used Car Market Insights: Market Holding Better on Values, Especially SUVs

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Jan 30, 2018

Temptation Abounds. Will You Bite?

‘Tis the season for temptation in used vehicles. It’s that time when some dealers stock up on used vehicle inventory in advance of the annual rite of spring-fed retail sales. I got a note today, in fact, from a dealer who’s contemplating bulkin
Jan 30, 2018

How to Close Uninsured Car Buyers

If you work at a dealership, an uninsured customer can not only waste your time and cause headaches, but can be the root cause of losing a potential sale. Not only is it inefficient, but it’s also frustrating to spend hours on the sales floor befor
Jan 30, 2018

Why Consumers Are Navigating Away from Traditional Customer Service

In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer support. Just five years ago, think about how irritating it was to navigate through phone trees, just to finally reach a s
Jan 30, 2018

Sweet Expectations

Working with an advertising agency can prove to be a difficult task. Unless you have an unlimited budget to work with, like agencies that handle Global 1000 companies such as Nike, Apple, Nestle, or Toyota, finding an agency that can work within your
Jan 28, 2018

Agencies Using the Wrong Metrics for Paid Search

I’m enjoying my new role consulting with dealer principals, VPs or partners on their digital marketing investments. Working one-on-one with these business owners to help them both shed waste, and make better investments is fulfilling. While I&
Jan 26, 2018