How do you know if you’ve got the trust and respect of your customers and employees? In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill Wittenmyer breaks down how to earn that trust through a culture of consistency. Watch now to learn mor

The evolution of digital retail is making its way through the automotive data sphere just as attribution did in the last few years. Another in a long line of digital buzzwords we cannot help but be swept up by. As we’ve all seen and experienced, th

In this #FreebieFriday, ELEAD1ONE Partner Bill Wittenmyer explains why you should be optimizing everything you can. From technology to processes and even your team if you want to be more successful then your competitors. Watch this week’s FF to lea

Today’s reality regarding real time communication is proven in the data. On average, smart phone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt, younger users skew the data, but even people ag

Manufacturers hold dealerships accountable for customer satisfaction and the overall experience in both sales and service through surveys. Dealerships that fall behind the acceptable OEM standards can easily suffer consequences that reduce revenue an

Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and one of their most frequent questions is about market capitalization; specifically, why market cap values for large, public auto

Recall notices are not, for most dealers, the first place they think of when it comes to generating revenue. Yet, how a dealership responds to recalls can create a distinct opportunity: an opportunity to demonstrate a customer-first attitude and the

As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to hel

We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep h