Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for others,

“I wish I had the time to train. I know what I need to do to help my team, but I am getting pulled in so many directions. Just when I feel like I have time, a problem comes up and off I go. I never seem to get training completed so my team never [&

What are the two most powerful words both personally and professionally? ELEAD1ONE Partner Bill Wittemyer talks about the power of “I CAN!” in this #FreebieFriday.

January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was disclos

Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm. I’ve spoken many times about the types of video a dealership s

If you haven’t noticed, a revolution is happening in our society. More and more businesses are going paperless. Airlines issue boarding passes via, email, text message or through a mobile app. Sporting and entertainment tickets are increasingly del

Customer loyalty is increasingly difficult to earn. Consumers simply aren’t as loyal to a specific store as they were in the past. Years ago, perhaps you’d visit that local hardware store owned by Bill and Martha. Each time you visited they welco

Life used to be simple. People would stay in a hotel when they needed somewhere to rest their weary head while traveling. As long as a room had a comfortable bed, working air conditioning, and a television, it was good to go. Now, people expect more.

Here in the U.S., fraud is on the rise in a big way. Massive data breaches, like the Equifax breach, have given criminal fraudsters access to more information to defraud consumers and businesses. That is why we can expect more fraud perpetrated and m