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Want to Promote Accountability in Sales? Go Mobile

Automotive retailing (and the automotive industry in general) has always been closely tied to technological advances that help shape – and disrupt – the consumer experience. It can be jarring to think of how technology has transformed the vehicle
Mar 15, 2018

Why Omni-Channel Beats Multi-Channel Marketing

Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dea
Mar 15, 2018

Work On Yourself Wednesday: Grit

Work On Yourself Wednesday Season 7, Episode 5 This week on Work On Yourself Wednesday, one word….GRIT
Mar 14, 2018

BLACK BOOK FEBRUARY DEPRECIATION REPORT SHOWS SPIRITED START TO THE SPRING SELLING SEASON FOR SEVERAL CAR SEGMENTS

LAWRENCEVILLE, Ga. (March 13, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.1%, significantly better than January’s level of -2.6% due to a spirited start to the s
Mar 14, 2018

Training and Education: An Investment or Expense?

Most businesses agree that training and education are important parts of employee development.Yet, most also view this process as an expense, not an investment. This mindset influences how training and education programs are developed and provided. A
Mar 14, 2018

Building a Company Culture Geared to Succeed

Throughout my time in the automotive industry, I have visited hundreds of dealerships. I have seen every type of company culture imaginable. There are dealerships where everyone loves each other and others where there is such a disconnect, it shocks
Mar 14, 2018

Six Weeks in a Row of Higher Depreciation in Trucks vs. Cars

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Mar 13, 2018

A PERFECT Example of the Trifecta that Creates Loyalty

The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult. As technology continues to develop and improve, consumers have more acce
Mar 13, 2018

Witt’s Wise Words: Don’t Let Fear Control Your Success

We all have fears – fear of failure, fear of unaccomplishment, and so many others. In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill Wittenmyer explains why we need to start using fear as our greatest motivator instead of allowing it to
Mar 12, 2018