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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Freebie Fridays: Greed Is Good
VP of Sales, CDK Global, Bill Wittenmyer explains why greed is good in this episode of Freebie Friday.
Dec 7, 2018
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Dealer ManagementDealer/GM NewsEveryoneGeneralLeadershipSales & MarketingSales ManagementSales StrategiesTrending Industry News
Adapt or Get Left Behind: Engage Customers by Thinking More Like Them
If you drive around many metropolitan areas, you may notice a large empty space where Toys “R” Us used to be. After struggling to keep up with modern shopping trends, the company filed for Chapter 11 bankruptcy protection in 2017 and even
Dec 6, 2018
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Dealer ManagementDealer/GM NewsEveryoneGeneralLeadershipMarketing StrategiesMobileOwnershipSales & MarketingSales ManagementSales StrategiesSearch Engine MarketingSearch Engine OptimizationTrending Industry News
Building the Best Mobile Landing Pages
It’s the 21st century where cars and technology constantly surround us. Consumers are car shopping anywhere, anytime and on any device. Mobile landing pages are the online connection between you and your range of users, don’t make the mistake of
Dec 6, 2018
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Dealer ManagementDealer/GM NewsEveryoneGeneralLeadershipProfiles of SuccessTrending Industry News
An Exclusive Interview with Jenell R. Ross, President of Bob Ross Auto Group
The Bob Ross Auto Group, based near Dayton in Centerville, Ohio, has been selling cars since 1974, including more than 44 years as a Buick dealer, 39 years as a Mercedes-Benz dealer, and 36 years as a GMC dealer. Currently, the Bob Ross Auto Group al
Dec 5, 2018
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Dealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesSales & MarketingSales ManagementSales StrategiesServiceTechnologyTrending Industry News
Five Videos Every Service Department Needs
As more dealers turn to fixed ops to grow profits, it’s important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to s
Dec 5, 2018
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Dealer ManagementDealer/GM NewsDigital DealerEveryoneGeneralLead Management & CRMMarketing StrategiesTrending Industry News
Internet Leads: They’re Not Dead. But They’re Also Not Everything
According to a recent study, 49 percent of car buyers make their first contact with dealerships by walking in. But just because it’s their first actual contact with you doesn’t mean they are at the start of their process. Quite the opposite: most
Dec 3, 2018
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Dealer ManagementDealer/GM NewsDigital DealerEveryoneGeneralInventory ManagementMarketing StrategiesSearch Engine OptimizationTrending Industry News
5 Search Strategies for Selling New 2019 Vehicle Models
The automotive industry is ever-changing and dynamic. It is estimated that 75 new vehicle models will launch in 2018(1) – of which 45 percent will be SUV models(1). And, 3.09 million vehicles1 are expected to hit showrooms in 2019, bringing inc
Dec 3, 2018
Hiring/Retaining Talent & Laying Off Excuses
High employee turnover is affecting dealerships and dealer groups across the U.S. — and if you’re a dealer principal or general manager reading this, then it’s very likely that you’re struggling with this too. Dealers average over
Dec 3, 2018
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Dealer ManagementDealer/GM NewsEveryoneFixed Operations NewsGeneralServiceTrending Industry News
Good Tidings of Great Joy: Fixed Ops Has a Bright Future!
‘Tis the season to be of good cheer, and fixed ops departments have much to celebrate. The future for dealership parts and service departments is very bright. In fact, there has never been a better time in history to be in fixed ops than right now�
Dec 3, 2018