As more dealers turn to fixed ops to grow profits, it’s important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to s

According to a recent study, 49 percent of car buyers make their first contact with dealerships by walking in. But just because it’s their first actual contact with you doesn’t mean they are at the start of their process. Quite the opposite: most

The automotive industry is ever-changing and dynamic. It is estimated that 75 new vehicle models will launch in 2018(1) – of which 45 percent will be SUV models(1). And, 3.09 million vehicles1 are expected to hit showrooms in 2019, bringing inc

High employee turnover is affecting dealerships and dealer groups across the U.S. — and if you’re a dealer principal or general manager reading this, then it’s very likely that you’re struggling with this too. Dealers average over

‘Tis the season to be of good cheer, and fixed ops departments have much to celebrate. The future for dealership parts and service departments is very bright. In fact, there has never been a better time in history to be in fixed ops than right now�

The automotive retail industry is no stranger to oversight and regulations by both state and federal authorities. In addition, because dealerships are major producers of both financing and insurance products, state and federal insurance and lending,

Paid search is an area where dealerships commonly overspend (in huge amounts), and at the same time, do not inspect their campaigns at a detailed level. There is perhaps no other purchase dealers make where they give an agency a blank check and simpl

In the last two columns, we reviewed the service and body team production system’s history and many facets, which over decades evolved into a variety of successful and not successful offspring. When developed and installed correctly, it is by far t

After having attended a remarkable Digital Dealer 25 Conference & Expo in Las Vegas, I was left with a few lasting notes that I thought I might share with you. The conference was action-packed, with dynamic and knowledgeable speakers, interesting