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Dealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesSales & MarketingServiceSocial MediaTrending Industry News
How to Grow Loyalty with Service Marketing
For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study, the average length of car ownership is nearly seven years. That’s a
Jan 4, 2019
Freebie Fridays: Embrace Fear
Bill Wittenmyer shares why fear isn’t something to be afraid of but rather an emotion you should embrace in this episode of Freebie Friday.
Jan 4, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsLeadershipSales ManagementTechnologyTrending Industry News
3 Lines of Defense Against Cyber Attacks
How confident are you that your dealership can withstand a cyber attack? In my experience, most dealers underestimate the threat of attack and overestimate their ability to withstand an attack. When looking at your internal information technology (IT
Jan 3, 2019
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Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceLeadershipSales & MarketingSales ManagementTrending Industry News
The Duality of Conferences
When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and trav
Jan 2, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsLeadershipSales ManagementTechnologyTrending Industry News
How to Protect Customer Data During the Holiday Sales Season
With advertisements of cars with giant red bows plastered around America, it’s no surprise that December truly is one of the most popular times of year to buy a car. New 2019 models have just come on the market, and 2018 models are dropping in pric
Dec 31, 2018
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Dealer ManagementDealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategyTrending Industry News
The Pre-Owned Model of Quality Over Quantity
In the used vehicle business? Want to or not, most dealers are. Manufacturers have their hand in it as well, controlling the dealer to some point on selling and marketing certified pre-owned vehicles. Whether CPO or non-CPO vehicles are being sold, t
Dec 31, 2018
Witt’s Wise Words: Are You Burned Out
Bill Wittenmyer asks if dealership staff are feeling burned out and why it’s important to make changes in order to improve their attitude in this edition of Witt’s Wise Words.
Dec 31, 2018
Profit By Action Quick Tip: How to Increase the Profitability in Your Service Department
In this series, Andy Church shares how to increase the profitability in a dealership’s service department.
Dec 28, 2018
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Dealer ManagementDealer/GM NewsDigital DealerPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Can Dealers Compete with Online Used Vehicle Retailers?
Read the headlines and you see it everywhere: online used vehicle sales are booming. Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in
Dec 28, 2018