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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
The Single Most Important Digital Retail Metric Is Also The Most Ignored
For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot. And the truth is…it works! Digital re
Apr 8, 2019
S.T.R.I.D.E to Business Success
Running a successful dealership is no walk in the park. It requires consistent focus, commitment, execution, and follow through. This article will focus on the revenue generating aspects of dealership operations. The same attention to detail should a
Apr 5, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsLead Management & CRMMarketing StrategiesSales & MarketingTechnologyTrending Industry News
7 Seismic Shifts Coming to Automotive CRM
We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area – the CRM – the winds are very calm, and the marketplace soluti
Apr 5, 2019
Customer Loyalty: Playing the Long Game
How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they’ve been taken advantage of in the sales process, it will be hard convincing them to come back for service. True cus
Apr 5, 2019
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Dealer ManagementDealer/GM NewsGeneralLeadershipMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Attention Florida and New York Dealers: Your Website Could Be At Risk!
In this blog I’d like to talk a little bit about American with Disabilities Act (ADA) accessibility and your websites, quickly covering some emerging issues and simple corrective actions you can take. If you are an auto dealer in Florida or New Yor
Apr 5, 2019
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Dealer ManagementDealer/GM NewsLead Management & CRMSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Freebie Friday: What’s the Perfect Length for an Email?
In this week’s Freebie Friday, CDK Global VP of Sales Bill Wittenmyer shares advice for dealers on the most effective length of e-mail for dealers.
Apr 5, 2019
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Profit By Action Quick Tip: Prospects Not Ups
In this Quick Tip, Andy Church shares why dealerships should stop including “ups” in their vocabulary.
Apr 5, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
Social Media Transformation
There are three huge ways to transform the Social Media at your Dealership. Tell Your Story Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark Zuckerberg indicated that st
Apr 5, 2019
How to Speed Up Service Transaction Time
When you buy something online, checkout can take mere seconds. And chances are good that your credit card was saved from previous transactions, meaning you just have to click the checkout button and your order is submitted. At the grocery store, chec
Apr 4, 2019