If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: What’s your cost per sale? What’s your impression share for your name? How many salespeople do you have? Sure, there are hundreds of qu

 Looking to lift your brand? Your first thoughts might be to seek out new advertising platforms or increase you budget. WRONG. There’s an easy way to see up to 50% brand lift and it doesn’t require either of those things. Updating. Cre

 Bill Wittenmyer explains why dealerships shouldn’t be afraid of slowing vehicles sales and the actions they can take to remedy that in this episode of Freebie Friday.

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren’t as effective

On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct. In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave m

 Sales people are not order takers. It is your responsibility to understand that your sales process starts with PROSPECTING, not the meet and greet. This Profit By Action QuickTip has great suggestions to help you grow your prospecting network.

Another sun has set on the latest Digital Dealer Conference and, from my perspective, it was a success. There were some new ideas introduced into the agenda and some atypical appearances that infused this Digital Dealer not only with a fresh flavor b

Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results. Many well-intentioned efforts are too little, too late, and don’t

 In this video blog, Brett Sutherlin shares the importance of having a website optimized for mobile.