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Profit By Action Quick Tip: Needs Assessment

 Andy Church shares the importance of a needs assessment and offers some advice on how best to conduct one in this Profit By Action Quick Tip.
Apr 26, 2019

Recalls Aren’t Going Away

 CEO & Executive Chairman for Affinitiv Scot Eisenfelder shares why recalls aren’t going away and why dealers should pay attention to them.
Apr 26, 2019

Are Your Digital Retailing Efforts A-Maze-Ing?

While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbli
Apr 25, 2019

Cut the Cord on Third-Party Data

Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks. That is no longer the case. Custome
Apr 25, 2019

Rethinking the NFL Draft Model—Marketing as QB

Tonight four of the top draft picks in the NFL Draft are expected to be quarterbacks. Meanwhile, two of the top 32 will be wide receivers. Recently I visited with one of the top collegiate quarterback coaches in the nation. “There’s a saying in f
Apr 25, 2019

A Mobile First Strategy is the Future of Marketing

Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue
Apr 25, 2019

Naked and Afraid? How a Survivalist Mindset Breeds Mediocrity

Have you ever seen the show “Naked & Afraid?” Two contestants strip down, head into the wild and basically starve for three weeks until someone comes to pick them up. Every time I see the show, I wonder how the contestants can call th
Apr 24, 2019

When it Comes to Sales & Service, Don’t Be A Zombie!

We have all heard of the ABCs of Sales (Always Be Closing), but I would like to turn that around to Customer Service – Always Be Considerate! If you put yourself in your customer’s shoes and Consider where they are coming from, what are their pai
Apr 24, 2019

Spring Market Strength in Fifth Week

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep
Apr 23, 2019