One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn&

 Bill Wittenmyer shares 3 tips for dealerships on how to recognize and interview potential teammates in this episode of Freebie Friday.

 The first step of any sales process is PROSPECTING. This QuickTip will help you improve your approach to obtaining referrals from existing customers.

When it comes to social media, some dealers are uncertain of its benefits or unwilling to pay for the reach – and in some cases, both. Well, it is worth getting on the bandwagon as social media usage continues to expand with projections of over 3 B

Walk-ins are a major source of dealership traffic. On the one hand, that’s great for dealerships, because it means less time chasing down leads, since customers simply show up at your door. But it also means that when walk-ins dry up, so does a maj

I have been studying Amazon and unknown to me, they seem to follow the same principle that I promote to dealers. I call it the Circle of Convenience and Trust. Amazon obsesses about convenience. I am sure some of you suffer from the “brown box

We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of “undoing” cannot be overstated. So what do we do when against our best efforts to build a strong customer-centric reputat

Steps to Demonstrate a Sense of Good Business Judgment The common excuse for dealership complacency is; “well this is the car business.” Break this slogan down and what you get is; “yes, we are a corporation with a P&L statement, balance sh

We are coming off yet another great year of high automotive retail transaction volume, and the good news is that deals continue to get done in the 2019. From our vantage point, 2019 will be another strong year for buy/sell activity. (See Chart 1) Tha