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Making the Most of Today’s Dealership Insurance Market
The good news for dealers today is there is a vigorous dealership insurance marketplace. The challenging news is the landscape is changing and dealers will need to take a nimble and aggressive approach to make certain your dealership has the right
Jun 1, 2011
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Dealer ManagementDealer/GM NewsExpense ManagementFinance & Insurance NewsOwnershipSales & Marketing
New Manufacturer Policies Impacting Dealerships
Kia’s trained technician warranty reimbursement policy So one of your long-time, highly experienced Kia technicians has allowed some of his training to lapse, but he continues as usual to perform warranty repairs according to all Kia repair procedu
Jun 1, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & MarketingVendors
AutoTrader.com Acquires VinSolutions, and an Award Winning Dealership Marketing System
We were about to go to print on an article about VinSolutions when we heard the news that AutoTrader.com was buying the company. After acquiring Kelley Blue Book, HomeNet and vAuto, AutoTrader.com announced they were acquiring VinSolutions last week.
Jun 1, 2011
Technology Committees – A Better Way to Select CRM or DMS Providers
During my recent workshop at the 10th Digital Dealer Conference and Exposition, I discussed some of the best ways to select and accept your next DMS system. One of my favorite ideas is to use a technology committee that consists of a variety of membe
Jun 1, 2011
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & Marketing
Critical Decisions: Double your ‘Shows’ and Double your Demos!
I hope you’re off to a great day when reading this because I have some critical information to share for this month’s article that may ruffle a few feathers. When we make adjustments to our playbook ahead of time, closing appointments that actual
Jun 1, 2011
NLRB Files Complaint Against Luxury Car Dealership For Unlawful Termination Over Employee’s FB Post
On Friday, May 20, 2011, the National Labor Relations Board filed a complaint against a luxury car dealership in Lake Bluff, IL for “unlawfully discharging a car salesperson because of his Facebook posting
May 24, 2011
Time Utilization For Us Dummies
Please don’t take offense to the oblivious title — it’s just “catchy,” but after evaluating this tidbit you’ll recognize how much of the precious revenue-producing calendar clock time goes fallow. Of course, if you
May 20, 2011
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ComplianceDealer ManagementDealer/GM NewsDigital DealerExpense ManagementF&I ManagementFinance & Insurance NewsMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & Marketing
Who’s Writing Your Online Ads?
I recently saw a vehicle advertised on a dealer website that caught my attention. This pre-owned car was advertised as a “CarFax One Owner”. Upon further investigation, I discovered that the “one owner” was a rental car company. Even though
May 19, 2011
Study Shows Lead Response Practices Fall Way Short
Recently, my company conducted a mystery shopping study to gauge the status of dealer responses to customer price quote requests. Brace yourself, here are the results: Twelve percent of leads received no response—not even an auto responder. Fif
May 4, 2011