Bill Wittenmyer shares the difference between nurturing and closing in this episode of Freebie Friday.

 DealerBuilt CEO Mike Trasatti explains why dealers need to ensure that customers aren’t in the dark when things go wrong.

With the auto industry facing a shortage of technicians, it’s important to do what we can to attract young technicians and keep them. After all, when the front end of the business slows down, it’s the back end that can keep your store afloat and

Just because spring is almost over doesn’t mean you’re in the clear when it comes to cleaning. Tidying up the house or clearing out the garage is on very few people’s lists of fun things to do. That’s why they’re often pushed to the backbur

Many dealers may have seen the recent Automotive News article on Facebook’s new “Automotive Playbook for Dealers.”  We have reviewed this playbook, and have come away very impressed with the way Facebook outlines the broad advertising categori

Does your dealership’s website suffer from TARCAC (Tumbleweeds Are Rolling and Crickets Are Chirping) syndrome? Have you tried every method out there, but no matter what you do, can’t get those website traffic numbers to budge? Here are five ea

 VP of Sales CDK Global Bill Wittenmyer explains why every salesperson needs to know their numbers in order to achieve their goals.

Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated. While it̵

 In this episode of Freebie Friday, Bill Wittenmyer offers a tip that individuals can use to stay motivated.