Posts
Posts
Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsInventory ManagementLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & Marketing
Seize the Pent-up Demand
It’s been a long hot summer. Especially for Japanese-branded dealers with earthquake-driven inventory constraints that have stunted sales opportunity during some of the most critical months of the year. And all dealers have weathered the effects of
Aug 4, 2011
Posts
Dealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & Marketing
Research Survey: Young Men and Women Divided on Digital Advice When Buying Cars
Raleigh, N.C.—More than 20 percent of young adults plan to purchase a car within a year, according to an FGI research survey compiled by Capstrat, a communications firm. The national survey looked at the purchase decisions of more than 400 Millenni
Aug 4, 2011
FordDirect Names Valerie Fuller Chief Operating Officer
DEARBORN, Mich. — FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced today the appointment of Valerie Fuller as COO. Fuller previously served as executive vice president of operations for FordDirect and
Aug 4, 2011
Bob Glasser, Internet Manager & Dino Flora, Support Services Manager, JM Lexus
What truly distinguishes JM Lexus? The nine-hole putting green for customers on the rooftop of the service center? The fact that JM Lexus is the largest volume Lexus dealer in the world, and has been since 1992? That its parent company, JM Fami
Aug 4, 2011
Posts
Dealer/GM NewsDigital DealerFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesSales & MarketingTechnology
Study: Website Appearance Is a Key Differentiator in Shopper Satisfaction with Auto Manufacturer Websites
WESTLAKE VILLAGE, Calif. — Website appearance—including design elements and color schemes—is driving many brand-level increases and decreases in shopper satisfaction with automotive manufacturer websites, according to the J.D. Power and Ass
Aug 4, 2011
Subaru of America, Inc. Appoints New Chief Marketing Officer
CHERRY HILL, N.J. — Subaru of America, Inc. this week announced the appointment of Dean Evans to chief marketing officer. Reporting to SOA chief operating officer and EVP Tom Doll, Evans will be responsible for the company’s marketing,
Aug 3, 2011
FIAT® North America “Drives in” New Marketing and Advertising Campaign
Auburn Hills, Mich. – The FIAT® brand announced today the launch of an all-new marketing and advertising campaign, the first since its return to the North American market. The comprehensive campaign combines broadcast, print, digital and exper
Aug 3, 2011
Posts
Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Small Cars, Big Profits: Setting the Trend for Leasing
CINCINNATI — If there’s one thing automakers can count on, it’s that a subcompact car built on U.S. soil is a surefire money pit. Until now. General Motors is setting the industry on its ear with its soon-to-debut Chevrolet Sonic, w
Aug 3, 2011
Posts
Dealer/GM NewsDigital DealerFinance & Insurance NewsFixed Operations NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & Marketing
Dataium: Mobile Usage At Record High In July Among Active Auto Shoppers; Apple’s iPad Leads The Way
Nashville, TN — The new data from Dataium analyzed the mobile usage trends and patterns of over 20 million auto shoppers by make, market, and mobile platform. Collected from actual shopper visits to thousands of automotive dealership, portal, and
Aug 2, 2011