Videos are essential for effective marketing and will continue to rise in importance in the future. They are engaging, and consumers would rather watch a video than click through a bunch of photos. I’ve talked plenty of times about the differen

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

For years, the goal of automotive professionals was to find a way to leverage an online environment that would entice and incentivize car shoppers into walking into a showroom so that they could “start” their journey with their salesperson. This

In this episode of Witt’s Wise Words, Bill Wittenmyer shares why being prepared is vital to success.

Drivers participating in the nation’s most extensive ridesharing services are all independent contractors and, as such, are responsible for keeping their own vehicles maintained. After all, if they want to make money as a contracted driver, it

A community-first mindset and business philosophy inspires positivity and a direct sense of purpose, resulting in higher satisfaction and loyalty.

Social media can be a great challenge at most dealerships. Discover ways to leverage social influence and engage brands to help spread your message.

 CEO & Executive Chairman Scot Eisenfelder explains why customers defect in service in this video blog.