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Why Selling OEM Auto Parts Online Isn’t About Margins
The auto parts business in the USA is about an $8-10B a year industry, of which more than $1B include OEM parts. The year-over-year growth of this market is about 13%, and the percentage of sales that occurs online is already at about 85%. This is th
Jun 24, 2019
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Dealer ManagementDealer/GM NewsFixed Operations NewsMobileServiceTechnologyTrending Industry NewsVideo
How to Solve a Big Challenge in Service
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Jun 24, 2019
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Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSocial MediaTrending Industry NewsVideo
Hard Facts: How to See Competitor Ads on LinkedIn
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Jun 22, 2019
What About Women in the Automotive Industry?
EVP Business Development for DealerBuilt, Veronica Dunford, shares her thoughts about women in the auto Industry in this video blog.
Jun 22, 2019
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Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Freebie Friday: The Customer That Doesn’t Like You
In this Freebie Friday, CDK Global VP of Sales Bill Wittenmyer gives advice on what to do when a customer doesn’t like you.
Jun 20, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSales ManagementSales StrategiesTrending Industry News
Increase Your Marketing ROI with 3rd Party Data
Most marketers think of third-party data as something to be used in conquest marketing. While it’s true that we must rely on 3rd-party data to acquire new customers, it’s important not to overlook the value of this data in marketing to yo
Jun 20, 2019
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Data & AnalyticsDealer ManagementDealer/GM NewsLeadershipSales ManagementTechnologyTrending Industry News
What to Look for When Choosing a Dealer Management System Part 1
Dealers are regularly approached by vendors selling their wares. Not only is it challenging to know what will be a valuable asset for your particular dealership, but it can also sometimes be downright confusing! Of all of the various software and dat
Jun 20, 2019
The Rule of 3: Perfecting Sales-to-Service Handoff
If your dealership is like most, the sales and service side of the house feel like two disconnected islands most of the time. The teams rarely come together unless handling reconditioning or aftermarket accessory installation. But consider this: if s
Jun 20, 2019
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Dealer ManagementDealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales ManagementTrending Industry News
Mainstream Pickup Values and SUVs Stable
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Market Insights Rep
Jun 18, 2019