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Porsche Announces New Vice President, Marketing for U.S.
ATLANTA — Porsche announced that Andre Oosthuizen has been appointed Vice President, Marketing of Porsche Cars North America, Inc. (PCNA), headquartered in Atlanta. Oosthuizen comes to PCNA from Porsche Middle East & Africa FZE, the fou
Sep 21, 2011
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Dealer ManagementDealer/GM NewsDigital DealerPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
Blue Collar Focus Results in Solid Gold Returns
Some 30 years ago, one of my best friends in the car business gave me the greatest advertising lesson of my life. “Appeal to those who don’t think they can afford a vehicle, and watch your grosses grow.” Another of his favorite sayings was “J
Sep 21, 2011
comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2011
RESTON, Va. — comScore, Inc., a leader in measuring the digital world, released its monthly analysis of U.S. web activity at the top online properties for August 2011 based on data from the comScore Media Metrix service. Millions of Americans p
Sep 21, 2011
Subaru Selects MWW Group as Agency of Record
NEW YORK — MWW Group, one of the top-ten global independent public relations firms, today announced that it has been selected as agency of record for Subaru of America, Inc. As agency of record, MWW Group’s Consumer Lifestyle Marketing
Sep 21, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Automaker Finds Family Role of Car Pool King is Changing
DETROIT – As children across America head back to school, a new survey commissioned by Chevrolet finds that many fathers in America are taking more of an active role in before-and after-school carpooling duties, with utility vehicles the preferred
Sep 20, 2011
New Products = More Training Rotary Lift Expands Factory Training for Installers
Madison, Ind. – Since 1989, Rotary Lift has provided regular factory training classes on proper lift installation and service for its Rotary Authorized Installer™ (RAI) network. Recently, the company added a third full day to its RAI training cl
Sep 20, 2011
MaximTrak Technologies and F&I Administration Solutions LLC Announce Strategic Partnership, Integration
Wayne, PA, September 20, 2011 — MaximTrak Technologies, a leading systems developer for the retail automotive, motorcycle and powersports finance and insurance industry (F & I), today announced a strategic partnership and integ
Sep 20, 2011
Minnesota Automobile Dealers Association (MADA) Partners with ADP Dealer Services, Inc. to Provide Digital F&I Forms
West St. Paul, MN – MADA Services, Inc., a division of the Minnesota Automobile Dealers Association, has signed an agreement with ADP Dealer Services, Inc. to provide digital versions of MADA F&I forms and documents to ADP clients through ADP
Sep 19, 2011
AUL Corp. Becomes an Approved Provider on The ZERO Plan
NAPA, Calif. — AUL Corp., America’s largest national provider of used car service contracts, and Universal Lenders LLC, creator of The ZERO Plan® announce today that they will be working together to offer simple solutions to auto dealers
Sep 19, 2011