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CCAR Recognizes Five New Facilities in “GreenLink Shop” Program

OVERLAND PARK, KAN. – Five collision repair facilities have received recognition from the Coordinating Committee For Automotive Repair (CCAR®) in its GreenLink Shop program, the organization announced recently. The newly-recognized shops are: Caru
Sep 21, 2011

ADESA Launches New Mobile Optimized Website

Carmel, IN— ADESA announced the creation of a mobile solution for its U.S.-based and Canada-based websites, ADESA.com and ADESA.ca. ADESA’s mobile optimized website now enables users registered on DealerBlock to bid on vehicles, buy vehicles
Sep 21, 2011

AFC and AuctionACCESS Create Automated Solution to Benefit Auctions & Dealers

CARMEL, IN – AuctionACCESS, a service of AutoTec, and Automotive Finance Corporation (AFC) have aligned resources to develop a technology solution that now provides AFC floorplan credit line availability and automated flooring capabilities directly
Sep 21, 2011

Manheim Helps Customers Reduce Days to Sale

ATLANTA – To help customers more quickly and efficiently ready vehicles for sale, Manheim is in the final stages of completing a substantial improvement initiative at all of its 72 U.S. operating locations. Its focus is two-fold: streamlining the
Sep 21, 2011

René Isip Toyota of Lewisville Boosts Customer Pay RO’s by $100,000 a Month, Cites NCM® Associates as a Valued Resource

Overland Park, Kan. ― NCM Associates, a leading provider of retail automotive 20 Group services, Education, Retail Operations Consulting and the originator of the NCM Benchmark® for Success program for automobile dealers, today announced that Ren
Sep 21, 2011

Are Chevy’s Ads Working?

What do you think of the “Chevy Runs Deep” ad campaign? Do you think it is working? Is it bringing more consumers into the dealerships? According to a story from The Detroit News, General Motor’s Cheif Marketing Director, Joel Ewanick, seems to
Sep 21, 2011

smart Brand Launches an unbig Ad

MONTVALE, N.J. — smart, the quirky, iconic vehicle that created the microcar segment in the U.S. gets its first primetime television appearance tonight with the debut of a new advertising campaign.  The campaign is the first part of an extensi
Sep 21, 2011

Ad Campaign Continues ‘Imported from Detroit’ Message

Auburn Hills, Mich. – The Chrysler brand is touting its new state-of-the-art eight-speed transmission and fuel-efficiency in its new television commercial for the 2012 Chrysler 300. The new commercial continues the “Imported from Detroit”
Sep 21, 2011

Nissan Brings the Next Level of Innovative Marketing

FRANKLIN, Tenn. — Nissan North America, Inc. (NNA), in collaboration with Sony Computer Entertainment America LLC (SCEA) and Polyphony Digital Inc., announced the premiere of GT Academy USA, a reality show that takes 16 Gran Turismo 5 gamers
Sep 21, 2011