It is time. Regardless of personal opinions, comfort levels, feeling overwhelmed or just disinterested in the concept, it is time for your dealership to have a social media presence. No longer can you peek from behind the curtain to see how this soci

Auto marketers are changing the way they are advertising by doing less wooing of customers a story from AdWeek said. According to the story, auto marketers have figured out a better way to settle the balance of supply and demand and haven’t been hi

Is it a showing of the times or the impact of the economy? Consumers are starting to indicate that they would rather pay repairs bills to maintain their aging vehicle than pay for a new vehicle, a story from the Los Angeles Times said. Are you seeing

According to The National Highway Traffic Safety Administration’s website, BMW of North America is recalling certain 2011 328i and 335i vehicles to fix a loose bolt. The website said the front drivetrain attachment bolts may loosen and cause power

Experience is the best teacher. One of the greatest benefits of the automotive industry is learning successful strategies from the veterans that have perfected those strategies. Although the dealership empire is very vast around the world, it is stil

Madison, Ind. – Chief™ Automotive Technologies is offering its best pricing of the year as part of a full menu of show specials that start now and extend through NACE 2011 in Orlando next week (Oct. 5-8, 2011). The company is offering special p

Earlier in the year, the U.S. experienced the deadliest tornado season in 50 years, and according to one news station, auto body shops are still getting business from tornado damaged vehicles. KOAM CBS 7’s website said local body shops are continui

Sometimes people need to be babysat. It happens. Inevitably someone will prioritize something (from attending a wedding to socializing on the showroom floor) over the basic duties asked of them at work, or assigned to them in their CRM. Your CRM is t

Dealers are exceptional at tracking their financials. They often recite from memory their monthly new car PVRs and net income, sometimes to the penny! They know their net to gross and net to sales ratios, as well as key balance sheet figures such as