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Chevy Sonic to Launch ‘Let’s Do This’ Digital Campaign
DETROIT – Donating blood in a vampire costume and working out in a grocery store are two of the offbeat ways Chevrolet is trying to get its 18- to 30-year-old target audience to play along in the launch of the all-new 2012 Chevy Sonic. “Let’s
Oct 19, 2011
Saab Dealer Reintroduces Brand with Unique and Innovative Campaign
CLEVELAND — Bernie Moreno, President of Collection Auto Group, is excited to reintroduce the Saab brand with a unique and innovative campaign, “Snap up a Saab” that kicks off Sunday, October 30 at Saab of North Olmsted, 28
Oct 19, 2011
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Zonar Celebrates 10 Years of Innovation
SEATTLE, Wash. – In October 2011, Zonar marked its 10th anniversary of providing customers with innovative fleet management solutions. Zonar began with the simple idea of improving commercial vehicle safety through technology. The company’s found
Oct 19, 2011
Toyota Announces Marketing Campaign For The Reinvented 2012 Camry
TORRANCE, Calif. — Toyota Motor Sales, U.S.A., Inc. announced the official launch of its marketing campaign for the all-new 2012 Camry: “It’s Ready. Are You?” The campaign demonstrates how the seventh-generation model address
Oct 19, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Manheim Named as Finalist in the Large Company Category for the 2011 TAG Excalibur Awards
ATLANTA – (Oct. 18, 2011) – The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, in collaboration with its Business and Technology
Oct 18, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
The database archiving solution Chronos now has a convenient configuration wizard
(HaberIndeks) – Großköllnbach – CSP GmbH & Co. KG now presents a new, convenient configuration wizard for the database archiving solution Chronos. The wizard enables users of Chronos to now configure the export of old data from pro
Oct 17, 2011
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Dealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing Strategies
Engine Fires Prompt NHTSA Investigation
After receiving 12 reports of engine fires, the National Highway Traffic Safety Administration has opened an investigation into about 36,000 Mini Cooper vehicles, according to a story from Bloomberg.com. The story said, of the 12 reports, about five
Oct 16, 2011
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Good is OK – Better is Best – Best is Blah
The “successful” pricing of labor and parts is as mysterious as the reasoning behind the stupid jacked-up buttons on the ineptly named “Smart” key, which keeps opening the trunk and windows from the pocket every time a driver sits down in a n
Oct 14, 2011
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Dealer/GM NewsDigital DealerFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
TrueCar Powers Car Buying Centers for Top Regional Credit Unions
SANTA MONICA, Calif. — TrueCar, Inc., the only transparent publisher of real-time new (TrueCar.com) and used (ClearBook.com) vehicle transaction data in the US market, has announced that it will power the online car buying programs for several
Oct 13, 2011