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2012 U.S. Ad Growth Forecast Lowered

New York – MAGNAGLOBAL, a division of IPG Mediabrands, recently released its updated US Media Owners Advertising Revenue Forecast. The 2011 forecast remains unchanged at 1.6% growth, including the impact of political and Olympics (P&O) adverti
Oct 12, 2011

Magazine Advertising Revenues Hold Steady Though Third Quarter 2011

New York, NY —Total magazine rate-card-reported print advertising revenue for the first nine months of 2011 closed at $14,354,822,025, posting a +2.1% increase versus the same period in 2010, according to Publishers Information Bureau (PIB).  Ad
Oct 12, 2011

Dealership: Impossible!

Can watching a 30-minute television program about “saving failing restaurants” make a difference at your dealership?  I’m betting it can. Let me take my “advertising” hat off for a few minutes and don my ‘marketing’ cape to share some
Oct 11, 2011

RoadLoans.Com® Joins Forces With Vehix® and Jumpstart Automotive Group to Improve the Online Car Shopping Experience

DALLAS — Vehix has selected RoadLoans.com as its preferred lender for Vehix customers. Visitors to Vehix.com can apply for auto financing through RoadLoans.com as part of their car shopping experience. RoadLoans.com is a leading online auto len
Oct 11, 2011

VW Announces Voluntary Safety Recall

Herndon, Va. — Volkswagen is conducting a voluntary safety recall on approximately 159,884 Volkswagen Jetta and Jetta SportWagens manufactured from May 2008 through September 2011 and Golf models manufactured from May 2009 through September 20
Oct 10, 2011

NSF International Certifies First Distributor, LKQ Corporation, to its Automotive Parts Distributor Certification Program

ANN ARBOR, Mich. – NSF International has certified the first automotive parts distributor under the new NSF International Automotive Parts Distributor Certification Program, which certifies distributors who sell automotive collision parts. The pr
Oct 10, 2011

Mopar® Announces Car-Care Checklist for Cold-weather Driving Season

Auburn Hills, Mich. – Before winter settles in, fall is the time for owners to get their vehicles into shape.  Ten items to check before winter Mopar® services Chrysler, Jeep®, Dodge, Ram, SRT and Fiat vehicles With the addition of Magneti
Oct 10, 2011

MPi Launches EDGE Express for Auto Dealer Express Service Business Operations, Optimizes Inspection Performance Timing

Las Vegas, NV, October 10, 2011 –MPi, the pioneer and leader in vehicle inspection tools, service workflow expertise, and consulting for automotive dealership service centers, today announced the launch of  EDGE Express™ for Auto Dealer Express
Oct 10, 2011

Nissan Announces New Certified Collision Repair Program

FRANKLIN, Tenn. — Nissan North America, Inc. (NNA) recently launched its nationwide Nissan Certified Collision Repair Network at NACE, the International Autobody Congress and Exposition, in Orlando.  The new certification program is open to bo
Oct 10, 2011