Last month I visited a dealer-client to conduct a full-day, deep-dive into their digital marketing and Internet sales processes. The store had been reporting erratic results (up a little one month, down a lot the next), which is usually indicative of

Auburn Hills, Mich. – The 2012 Fiat 500 has been named a “Top Safety Pick” for 2011 by the Insurance Institute for Highway Safety (IIHS). The new Fiat 500 joins eight Chrysler Group models that are Top Safety Picks by the IIHS for 2011. 

IRVINE, CA – AutoAlert,® Inc., the innovator in providing data analytic and lead-generation solutions to auto dealers, said today it had received formal “notice of allowance” for two new U.S. patents. AutoAlert enables auto dealers to uniquely

It’s no mystery why many dealerships can’t effectively move the sales needle in their used vehicle departments. The fact is, it’s harder than ever to find used units that are “right” for a store’s market area and profit goals, let alone f

I may ruffle a few feathers with what I’m about to say. Nobody needs a “yes” man or woman suggesting dealers aren’t getting sold a bill of goods every day. My team and I have had the opportunity to look at many dealer websites across the coun

DETROIT – New technology being developed by General Motors researchers could alert drivers of potentially dangerous driving situations in advance by using small, portable devices to create a wireless safety net. These portable devices are designed

DETROIT – Donating blood in a vampire costume and working out in a grocery store are two of the offbeat ways Chevrolet is trying to get its 18- to 30-year-old target audience to play along in the launch of the all-new 2012 Chevy Sonic. “Let’s

CLEVELAND  — Bernie Moreno, President of Collection Auto Group, is excited to reintroduce the Saab brand with a unique and innovative campaign, “Snap up a Saab” that kicks off Sunday, October 30 at Saab of North Olmsted, 28

SEATTLE, Wash. – In October 2011, Zonar marked its 10th anniversary of providing customers with innovative fleet management solutions. Zonar began with the simple idea of improving commercial vehicle safety through technology. The company’s found