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Chrysler Uses Music Awards to Feature Fiat 500
LOS ANGELES — The all-new 2012 Fiat 500 performed alongside Jennifer Lopez during her performance of “Papi,” at the 2011 American Music Awards® (AMAs) held at the NOKIA Theatre L.A. on Sunday evening. “The FIAT Brand is honor
Nov 23, 2011
Super Bowl Ads 2012
Super Bowl XLVI is less than three months away, and marketers are already planning their television ads for the big game. According to a story from AdvertisingAge, automotive companies that have already announced they will be advertising during the f
Nov 23, 2011
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Dealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
TrueCar.com Provides Best New Car Deals During Black Friday Weekend
SANTA MONICA, Calif. — Forget the mall or department store, and the long lines that await shoppers on Black Friday and the upcoming weekend. TrueCar.com suggests car buyers take advantage of some amazing deals available on 2011 and 2012 models
Nov 23, 2011
Hyundai Unites with the Recording Academy as Official Vehicle Partner
COSTA MESA, Calif. – Tapping into the power of music, Hyundai joined forces with music’s biggest brand – The Recording Academy® (internationally known for the GRAMMY Awards®) – to become its “Official Vehicle Partner.” The multi-year p
Nov 23, 2011
Subaru Kicks Off Fourth Annual “Share the Love” Event
CHERRY HILL, N.J. — Subaru of America kicks off its fourth annual “Share the Love” event Saturday, November 19. This year’s campaign features five charitable beneficiaries and even more love, thanks to support from the Faceb
Nov 23, 2011
Image Facilities — If You Build It, Will They Come?
Before the credit crisis, many dealers felt an investment in real estate was relatively riskless. Retail real estate prices had steadily increased for years. Few considered the possibility of a national decline in real estate prices. Manufacturers to
Nov 22, 2011
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsPre-Owned Sales & Marketing StrategiesSales & Marketing
Are Auto Shows Valuable to Dealers?
It’s that time of year again, auto show season. The Los Angeles Auto Show just wrapped up media days last week with many notable vehicle unveilings and is now opened to the public. But the question remains, are auto shows potential breeding grounds
Nov 22, 2011
The Days out of Service Dilemma
In several of my articles I have discussed the importance of compliance with warranty or “lemon laws” in your particular state and given numerous examples of ways to make sure your service department is in compliance. However, one of the most ove
Nov 21, 2011
Innovative Website First To Provide Qualified Auto Repair Assistance And Diagrams Online
DENVER — Expert Car Advice, the nation’s premier destination for professional mechanics, do-it-yourselfers, and auto enthusiasts seeking auto repair assistance, announced the launch of its new website—www.expertcaradvice.com. Led by a c
Nov 21, 2011