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Super Bowl Advertising Effectiveness Report Reveals Key Insights for Automotive Advertisers
BIRMINGHAM, Mich. — Autometrics is the leading provider of automotive demand-centric, analytical data that enables its clients to track sales demand, media effectiveness and demographic trends at national, regional and market levels. Automet
Mar 7, 2012
Stone Meta Social Media Offers Tips for Ensuring Auto Dealers They’re at the MOT When Consumers Start Shopping for Cars
CRYSTAL LAKE, IL – Social media strategists Stone Meta Media advises auto dealers to consider if their digital presence puts them at the consumer’s moment-of-truth or MOT, the critical decision point when their desire for a new vehicle emerges.
Mar 6, 2012
Ally Bank Tops List of Financial Services Companies Using Social Media
MIDVALE, Utah – Ally Bank has been recognized as a leader in financial services companies using social media, according to Change Sciences Group. The accolade, which listed Ally Bank first among 22 companies, rated each company’s approach to the
Mar 6, 2012
Webasto Introduces Sophisticated New Switch Design for the Hollandia 700-II Sunroof Series
Fenton, MI. – Webasto Product North America (WPNA) Aftermarket Sunroof division is excited to bring to market a stylish new switch to the new and improved Hollandia 700-II Sunroof series. The new Hollandia 700-II switch is available in thre
Mar 5, 2012
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Dealer/GM NewsFinance & Insurance NewsFixed Operations NewsPre-Owned Sales & Marketing Strategies
Nissan Recalls 23,000 Vehicles
Nissan North America, Inc. has issued a recall of 23,531 2011-2012 model year Nissan Quest vehicles to fix a problem with the electrical system, the National Highway Traffic Safety Administration’s website said. The website said the software malfun
Mar 5, 2012
The Return of Domestic Blue Sky
For many years, domestic franchises were a challenge to sell. Buyers were unwilling to pay up for blue sky and were rightly concerned about declining market share and potential OEM bankruptcies. As a result, the prices offered for these franchises we
Mar 1, 2012
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing Strategies
Dispelling the Myth of the ‘Perfect Used Car’
For the past few months, I’ve been monitoring dealer used vehicle inventories through vAuto’s new Provision inventory management engine, which assigns letter grades to prospective vehicles a dealer might acquire. An eye-opening finding: It’s ve
Mar 1, 2012
DealerTrack Brings Local Teams Together with New Office Space in Dallas
Lake Success, N.Y. ─ DealerTrack, a leading provider of technology solutions and services to the automotive retail industry, today announced the company will be leasing approximately 59,152 square feet of new office space at Dallas’ prestigious
Mar 1, 2012
Luxury Pre-Owned Sales Up in February
For the month of February, certified pre-owned sales for BMW, Audi, Mercedes-Benz and Porsche were all up. BMW: In February, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 4.6 % to 13,375 vehicles from the 12,791 v
Mar 1, 2012