Posts
Posts
Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Video is Everywhere!
There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers these passengers paid wi-fi, but, more importantly, in-flight entertainment. The standard of that entertainment has changed immensely ov
Sep 5, 2019
Posts
Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
Is it Time to Take a New Look at Facebook Ads?
By Tim Duke, Senior Director of Performance Management, fusionZONE Over the years, Google has firmly established itself as the 800-pound gorilla when it comes to search ads. After all, it is, without a doubt, the most used search engine. And, because
Sep 5, 2019
Posts
Dealer ManagementDealer Ops & LeadershipDealer/GM NewsFixed Operations NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesServiceTrending Industry NewsVideo
Equity Mining’s Importance to a Key Swap
This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies
Sep 5, 2019
Posts
Dealer ManagementDealer Ops & LeadershipDealer/GM NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry News
7 Steps to Take Before Every Sales Call
By Cory Wright, Director of Training, CallRevu Shaping great customer experiences and setting more appointments begins with one of the first critical moments, the phone call. The first impression of a call is more important than ever. After all, it�
Sep 5, 2019
3 Steps to Fixing Your Dealership’s Broken Timekeeping Processes – and Why It Matters
By Todd Polak, Product Planning Manager, Reynolds and Reynolds When your business is as complex as the average dealership, with all its various moving parts working together to achieve profitability, it can be easy to forget the little things. Exampl
Sep 4, 2019
Posts
Dealer ManagementDealer Ops & LeadershipDealer/GM NewsMarketing & AdvertisingMarketing StrategiesReputation ManagementSearch Engine MarketingSearch Engine OptimizationTrending Industry News
One-on-One Google Review Success
What is the most popular search term for a car dealership? Their name of course! And what happens 100% of the time a person performs a Google Search for a dealership name? The dealership’s Google My Business (GMB) listing displays front and center,
Sep 4, 2019
Posts
Dealer ManagementDealer Ops & LeadershipDealer/GM NewsLeadershipSales ManagementTrending Industry News
Is Your Hair on Fire?
“There are two ways of meeting difficulties: you alter the difficulties; or you alter yourself to meet them,” ~Writer, Phyllis Bottome. For those of you that know me, or if you have followed my blogs for a while, you probably know that cu
Sep 4, 2019
Posts
Dealer ManagementDealer Ops & LeadershipDealer/GM NewsSales & MarketingSales & Variable OpsSales ManagementSales StrategiesTrending Industry NewsVideo
Witt’s Wise Words: Avoid the Guilt Trip
Bill Wittenmyer offers some advice on how to deal with customers that don’t show for appointments in this episode of Witt’s Wise Words.
Sep 4, 2019
Auto Retail Comes Roaring Back in 2019
By Ryan Kerrigan, Managing Director, Kerrigan Advisors Though SAAR remains relatively flat in recent years (see Chart 1), the financial health of the largest auto retailers could not be stronger. Multiple public dealership groups are posting record r
Sep 3, 2019