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Alternative Lending Challenges for Auto Repair Shops
If your auto repair shop is having trouble receiving a business loan, you’re not alone. Small businesses—including auto repair shops—are still finding it difficult to receive funding, despite the recession being all but over. However, while sma
May 29, 2014
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Dealer/GM NewsDigital DealerLeadershipMarketing StrategiesSales & MarketingSocial MediaTechnology
6 Reasons to Make Your Business Human on Social Media
6 reasons to make your business human on social media, according to Entrepreneur. Good content is created for people first, search engines second, so to get the best content, showcase the human side of your business. Here are the whys and wherefores
May 29, 2014
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Dealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingTechnology
Technology Gone Wrong
Many dealers write off thousands of dollars in sublet repairs each year. The process might be simple; a customer’s car gets towed in and the driver gets a purchase order for the tow bill, but the next step is where failure happens; the tow bill
May 29, 2014
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementTechnology
Don’t Knock Yourself Out – Why Multiple Websites Are a Dealer’s Digital TKO
Question: Which website do you think is better? Answer: It doesn’t matter what you think! No offense intended, but the only thing that matters when it comes to your website is measurable consumer engagement. You may have what you believe to be the
May 29, 2014
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Dealer/GM NewsDigital DealerMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingSales StrategiesTechnology
4 Steps to Maximize Local Search Success
4 steps to maximize local search success, according to Search Engine Watch. While spot-on accurate and a good reminder, it only tells a quarter of the story you should consider while planning local marketing efforts. Here is a four-step process to ma
May 28, 2014
Distracted Drivers – Why isn’t cell phone use accurately reported?
It is estimated that of the total fatal car crashes using cell phones in 2011, only 52% were properly coded in the national database as involving cell phone use. This is due to a variety of issues, but the biggest issue is the misrepresentation of th
May 28, 2014
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Body ShopDealer ManagementDealer/GM NewsFixed Operations NewsMarketing StrategiesPre-Owned Sales & Marketing StrategiesServiceTechnology
Troubleshooting 5 Common Body Shop Marketing Problems
Troubleshooting 5 common body shop marketing problems, from Stratosphere Studio. One of the most frequent problems we find among collision repair shops all over the country is that they seem to be doing everything they can to market their businesse
May 27, 2014
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Body ShopDealer ManagementDealer/GM NewsFixed Operations NewsPre-Owned Sales & Marketing StrategiesService
Just Give Me 4 Tires and a Motor: Career Choices for Gear Heads
Some of us just have an obsession. An itch that can only be scratched by tinkering. Putting things together, taking them apart, seeing how they work. And if those things happen to make a deep rumbling noise and propel you really fast when properly as
May 22, 2014
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipMarketing StrategiesPre-Owned Sales & Marketing StrategiesSales & MarketingTechnology
How to Use Google Analytics Site Search Reports
How to use Google Analytics site search reports, from Search Engine Watch. If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you al
May 22, 2014