Much like it takes a village to raise a child, it can take an entire company to create and maintain a safety culture. A single safety professional can’t be everywhere at once, which means that to have a great safety culture, the rest of the company

Ally touts dealership camaraderie in new ad campaign, from Automotive News. Ally Financial is touting the camaraderie it has with dealerships in a new ad campaign that puts an emphasis on storytelling. The stories include a look at an Ally account ex

SCOTTSDALE, AZ–(Marketwired – April 06, 2015) – Digital Air Strike (DAS), the automotive social media and digital engagement company, and Dealertrack Technologies (NASDAQ: TRAK) today announced they have entered into channel and

New York, NY— April 6, 2015 – HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced the release of a new eBook, Marketing Attribution: T

Customer Equity is an essential metric in determining the value of a business. So what is it, and how is it determined? Customer Equity Customer equity is defined by how valued a customer feels not by how much that customer values a company. This val

Weekend thought starter: What selling kayaks and cars have in common, from Dealertrack. I bought a kayak today. I didn’t intend to at the start of the morning, but you know how it goes…the time and the price just seemed right. Truth is, I had bee

How to Make Your Digital Dealership Inviting for Non-English Speakers, from activEngage. American online communication predominantly uses text in English. However, depending on your dealership’s location, your customer base could have more non-Eng

DMEautomotive’s innovative mobile app, call management program and parts lead generation now available to Alpha Romeo, Chrysler, Dodge, Fiat, Jeep and RAM dealers Daytona Beach, FL – March 31, 2015 – DMEautomotive today announced that it is a

Dealers around the country are starting to focus on the true cost of wholesaling cars at offsite auctions. Expenses such as auction fees, transportation and gassing fees have long been considered the cost of doing business and are typically expensed