Posts
Ransomware Attacks on the Rise: What Every Dealer Needs to Know
Imagine coming into work one day, firing up your computer and seeing the following message pop up onto your screen: Your files have been encrypted by TeslaCrypt. Your documents, photos,
May 20, 2016
How to Define, Identify and Build an Employment Brand for Your Dealership
When you consider the amount of money and effort dealerships devote to advertising, it’s clear they recognize the importance of a strong consumer brand is critical for success.
May 17, 2016
Do We Need Car Dealers And Used Car Salesmen In The Future?
Some reports say car dealers will cease to exist by 2025, while some believe the role is indispensable. I believe the answer to this question is “yes”, but...
May 17, 2016
3 Common Sense Tips to Help Motivate Your Employees and Save You Money
Many businesses with limited advertising budgets spend their money on the wrong advertising, promotion and lead generation programs only to obtain poor results and frustrations for their efforts.
May 17, 2016
Dealerships’ Biggest Cyber-Security Threat: Employees
But auto dealerships are also are being attacked. Hackers are targeting auto dealers, along with other service businesses, with sophisticated and targeted email scams designed to trick unwitting employees
May 17, 2016
6 Ways to Hire for Success
Hiring to get the body count up can be a recipe for disaster. Personnel expert explains why dealers and managers need to hire character first and credentials second.
May 17, 2016
5 Things Employees Say That Sabotage Customer Service And Drive Customers Away
Every hour your business is open, well-meaning employees sabotage your customer service experience and drive customers away. And they do it without any inkling that they’re doing anything wrong.
May 17, 2016
How to Differentiate Your Dealership during the Recall Crisis
Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result,
May 17, 2016
What Would Your Customers Do If There Weren’t Any More Discounts?
Loyalty is a fickle thing. While your customer has consistently serviced their vehicle with you, when they get that $19.95 oil change coupon from your competition, will it go in the trash, or will they choose
May 17, 2016