Posts
Efficiency is the Key to Loyalty
Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail?
Sep 27, 2016
The Dealership Experience: Do Your Customers Like You?
For most people, buying a car isn’t a regular, everyday activity. It’s an occasion that doesn’t come around all that often, and when it’s time to shop for a new car, consumers expect
Sep 26, 2016
Kat Züber Has Been Named Manager | Campaign Performance of ZMOT Auto
The Cardinale-Group of Companies is pleased to announce that Ms. Kat Züber has been named Manager | Campaign Performance of ZMOT Auto,
Sep 23, 2016
US Government Outlines Policy on Self-Driving Cars
It's not out of the realm of possibility for fully self-driving cars to hit public roads in the next few years, what with Google, Tesla, Uber and other big-name companies working on the technology
Sep 22, 2016
Upside of the Sell-Down Season
Fall is finally here. And just like you can’t escape the cooler weather and shorter days, dealers can’t escape the start of the sell-down season.
Sep 22, 2016
Get Real: Authenticity = Brand Success
Consumers are looking for an authentic brand experience, and for your dealership, this means it’s time to get real. What does it mean to ensure authenticity in your brand?
Sep 21, 2016
Stop Losing Business to Competitors: 5 Steps
With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be
Sep 21, 2016
What Would You Do?
In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition.
Sep 21, 2016
Part III: The Naked Truth Exposed Online Buying…Should We Do It?
This particular blog will cover arguably the most controversial topic inundating dealer forums like DealerRefresh and other automotive digital communities.
Sep 20, 2016