Posts
The Current State of Denial
Often when I travel, I encounter things that connect with what I am currently working on with my company or with my clients. I am always looking for new ways to present an idea. One such case was an encounter with an intoxicated woman while standing
Oct 27, 2017
To Improve Customer Experience, Employees Must Own It!
Today’s consumers are fickle and more demanding than ever. Why wouldn’t they be – they have countless service and product providers fighting over their limited spend in an environment that has never been shy to remind them that the customer is
Oct 27, 2017
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Data & AnalyticsDealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesSales & MarketingTrending Industry News
HOW TO SELL CARS IN 1939 – Uncovered Documents Reveal Not Much Has Changed…
Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know what you’re thinking. This is either a huge stretch or some sort of joke. H
Oct 27, 2017
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Dealer/GM NewsMarketing StrategiesPre-Owned Sales StrategySales & MarketingSales StrategiesTrending Industry News
“Talking” to Millennials: How to Speak Their Language
I was recently asked my thoughts about reaching the Millennial audience differently. Anyone with teenagers, like myself, does not need data to know that we are more likely to find them on Snapchat than reading a newspaper. But it is far too easy
Oct 27, 2017
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Dealer/GM NewsFixed Operations NewsInventory ManagementPre-Owned Sales & Marketing StrategiesSales ManagementServiceTrending Industry News
5 Ways to Use Inventory Tracking Beyond Sales
We all know inventory tracking works really well during the sales process. A customer comes up, the dealer salesperson talks to them about their wants and needs to help them figure out what kind of vehicle they want, and then he or she finds the vehi
Oct 26, 2017
Managing Multiple Franchises
Anyone who has ever put together a jigsaw puzzle understands the straightforward, yet far from simple premise of taking multiple, seemingly dissimilar parts and forming them into one cohesive whole. Add more pieces to the mix and the puzzle automatic
Oct 26, 2017
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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategyTechnologyTrending Industry News
The Future Evolution and Direction of the Wholesale Vehicle Remarketing Industry
Driven by digitalization, customer expectations for frictionless and fast experiences are being set by small, everyday interactions with companies like Skype, Google, and Amazon. The ease with which you can connect with family and friends across the
Oct 26, 2017
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSales StrategiesTechnologyTrending Industry News
The Dominance of Video Marketing for Business
As video continues its quick rise it has become the most engaged with and preferred type of content for consumers. Marketers have taken notice and are quickly pivoting their content efforts accordingly. A new study by Magisto reports that video marke
Oct 26, 2017
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Data & AnalyticsDealer ManagementDealer/GM NewsF&I ManagementFinance & Insurance NewsLeadershipOwnershipSales ManagementTechnologyTrending Industry NewsVideo
Identifying Inefficiencies in F&I
Josh Blick shares the importance of identifying inefficiencies in F&I in this short video blog.
Oct 26, 2017