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The Key to Modern Customer Loyalty
As times change, so do consumer desires. What hasn’t changed are the fundamental business practices which have led to customer loyalty for hundreds of years. That small shop owner in the early 1900’s kept his customers coming back through friendl
Nov 7, 2017
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Data & AnalyticsDealer ManagementDealer/GM NewsDigital DealerLead Management & CRMMarketing StrategiesPay-Per-ClickSales & MarketingSearch Engine MarketingSocial MediaTrending Industry News
The Data Doesn’t Lie: Shocking Discoveries In Automotive Attribution
By Steve White and David Metter One of the hottest topics for dealers today is attribution – and it’s been a long time coming! Technology now exists which finally allows dealers to get a true picture of how their marketing influences consumers al
Nov 7, 2017
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Dealer ManagementDealer/GM NewsFixed Operations NewsServiceTechnologyTrending Industry NewsVideo
The First Step in the Coffin of MPIs
Ujj Nath shares his vision of the fate of multi-point inspections in this short video blog.
Nov 6, 2017
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Dealer ManagementDealer/GM NewsDigital DealerLeadershipSales ManagementTrending Industry NewsVideo
Witt’s Wise Words: Eat the Big Frog First
Bill Wittenmyer explains the concept of why dealerships should train their staff to “eat the big frog first” in this short video blog.
Nov 6, 2017
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Dealer/GM NewsDigital DealerFixed Operations NewsMobileServiceTechnologyTrending Industry NewsVideo
Speed Up the Service Process Through Technology
Director of Professional Services Stephen Coambes shares how technology can speed up the process for customers providing a better customer experience.
Nov 6, 2017
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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesTrending Industry News
BLACK BOOK USED VEHICLE RETENTION INDEX CLIMBS FOR SECOND-STRAIGHT MONTH ENTERING FINAL STRETCH OF 2017
LAWRENCEVILLE, GA (November 3, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for October, with the Inde
Nov 3, 2017
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Dealer ManagementDealer/GM NewsLeadershipSales & MarketingSales ManagementSales StrategiesTrending Industry NewsVideo
Freebie Friday: Customer Experiences Drive Referrals
The biggest source of leads or lost business might be right under your nose. In this Freebie Friday quick tip, ELEAD1ONE partner Bill Wittenmyer shares why referrals are still the most important aspect of your business.
Nov 3, 2017
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Data & AnalyticsDealer ManagementDealer/GM NewsF&I ManagementOwnershipTechnologyTrending Industry News
How to Spot a Process Breakdown
Have you ever suspected that a process is broken, but you’re not sure what to fix? Every dealer has experienced this at some point. Process breakdowns lead to problems that often aren’t spotted until they are revealed in a negative monthl
Nov 3, 2017
Only 5 ½ Cents-Per-Mile to Maintain a $50,000 Machine! Wow!
People who can afford to own a car can afford to maintain a car! This is a simple, profound truth. Yet, many service advisors I meet believe just the opposite. One extreme says, “they spent so much on the car, they don’t have money to maintain it
Nov 3, 2017