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Service Department Communication in the 21st Century
Alexander Graham Bell, credited with inventing the telephone in 1876, showcased his remarkable invention with the first-ever phone call to Thomas Watson, his assistant, who was in another room. In modest words, Bell spoke into a mouth piece and said:
Nov 16, 2017
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Dealer/GM NewsPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales & MarketingSales StrategiesTrending Industry News
Hurricane Winds Create Windfall for Car Dealers
Along with 180 mph winds, flood damage, home destruction, and disease, Hurricane’s Harvey and Irma were also the cause behind the effect of a very large increase in car sales. It’s estimated that nearly one million cars were totaled during the tw
Nov 16, 2017
Marketing vs. Content: It’s a Matter of Perspective
In a world filled with noise, companies large and small are competing for consumer attention. Your message needs to be relevant, or the consumer will simply tune you out. Of course, you also need to make a profit and get in front of customers wheneve
Nov 15, 2017
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Dealer ManagementDealer/GM NewsDigital DealerLead Management & CRMSales & MarketingSales ManagementSales StrategiesTechnologyTrending Industry News
Putting the “R” Back in CRM
Too often, CRM and direct marketing are used interchangeably. In so doing, focus on the “relationship” part of CRM is lost. I think we can learn a lot about the value of that relationship, and how best to foster it, by thinking about successful
Nov 15, 2017
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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales ManagementTrending Industry News
Used Car Market Insights: Overall Normal Depreciation for November
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Nov 14, 2017
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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategySales ManagementTrending Industry News
BLACK BOOK DATA SHOWS LUXURY AND SPORTY CARS SEGMENTS INCREASING IN DEPRECIATION ENTERING NOVEMBER
LAWRENCEVILLE, Ga. (November 14, 2017) – According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -1.4% during October. Cars overall dropped -1.8% and trucks decreased -1.1% in value duri
Nov 14, 2017
You Don’t Have to Be Company 2nd to be Customer 1st
While today’s businesses understand the need to provide an excellent customer experience, many don’t truly understand what customer experience means. What’s more, some don’t even realize they already have most of the things needed to provide
Nov 14, 2017
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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategyTrending Industry News
BLACK BOOK PROVIDES TRADE APPRAISAL DATA TO ASNSOFTWARE DEALER MANAGEMENT FOR INDEPENDENT DEALERS
LAWRENCEVILLE, GA (November 13, 2017) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it has signed a partnership agreement with ASNSoftw
Nov 13, 2017
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Dealer ManagementDealer/GM NewsExpense ManagementFixed Operations NewsServiceTrending Industry News
Warranty Claims and Internal Debits: Stop the Madness!
Let’s cut to the chase. Internal debits from warranty claims are costing dealerships $100,000+ a year. And, with larger high-volume dealerships, this amount can be dramatically higher. Whether your dealership “needs” the money or not, my guess
Nov 13, 2017