First, let me be clear in saying that Multi-Touch Sales Attribution is still the Holy Grail of marketing measurement for auto dealers. But for many dealers, no matter how attractive the benefits of Multi-Touch Attribution might be, using it might be

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

Technology has made a huge impact upon our modern society. In the past, standard postal mail and phone calls were sufficient means of communication. However, as people are increasingly inundated with junk mail and persistent telemarketer calls, their

In building customer loyalty, one of the first things that comes to mind is the customer experience. Many businesses focus on the overall experience and end up missing small things which detract from the customer experience and can even drive people

Director of Professional Services Stephen Coambes shares how following the basics in the service drive will lead to a better customer experience.

How do you find your footing when everything around you constantly changes? In this Freebie Friday, ELEAD1ONE Partner Bill Wittenmyer shares advice for mastering change and turning challenges into opportunities to succeed.

CEO Josh Blick shares which KPIs are most important when it comes to your financial statement in this video blog.

Third-party administrators (TPAs) often take on multiple roles, including customer service provider, risk assessment manager, claims processor, and customer consultant. Now, with big data disrupting the market, they’re taking on yet another: data t

There are four primary learning styles: visual, auditory, read-write, and kinesthetic. A visual learner typically is a fast-talker who likes to interrupt and needs to see things visually – or hears things that brings up a visual image.  An example