Most dealers agree their goal every year is to grow their business. Without annual growth, your business is actually shrinking. So every year you set a new goal. Let’s say you want to end 2018 with a year-over-year increase in net profit of 12

As a car salesperson, dealership owner, or automotive vendor, learning how to become a great networker might be the greatest investment in time and effort you’ll ever spend.  After all, it’s who you know, not what you know, and that should never

When I first entered the automotive sales industry in 1999, my sales manager at the time gave me a copy of the New York Times Best Seller, “Who Moved My Cheese,” written by Spencer Johnson, M.D. This motivational fable centers around navigating t

Whether you’ve moved your site to a new domain or are testing out a new update, you will eventually have to redirect one of your URLs. This can either be a simple process, or be the cause of annoying errors and slow load times that frustrate your v

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

Are your employees communicating well at your dealership? At most of the dealerships I have visited they are not! I see far too many stores that still utilize walkie-talkies or paging systems and while this may seem like a good idea, in my mind it is

When it comes to customer loyalty, one thing I find that many businesses fail to analyze — and perhaps one of the most essential ingredients to earning and keeping customer loyalty – is quality. Customers may love you and love your staff; the

The car business can be a great way to make a living. But, for every car you sell or service, there’s a customer on the other end making everything possible. So, it’s troubling to learn that less than 1 percent of customers enjoy the car-buying e

Bill Wittenmyer shares how dealerships can win over the modern customer in this week’s installment of Witt’s Wise Words.