For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of “buy now or lose

For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime. Regardless of what anyone chooses, there is a common denominator used to keep up with their passion R

Bill Wittenmyer explains the importance of not becoming a headline in this week’s edition of Witt’s Wise Words.

Bill Wittenmyer says “there is no perfect employee” and discusses why you should focus more on hiring the perfect person as opposed to the perfect employee in this week’s Freebie Friday.

All too often marketers find themselves with writer’s block, if you will, when it comes to new ideas. Short of spending a ton of money for an ad agency, businesses can still find opportunities to insert themselves into trending stories for little m

Dashboard Dealership Enterprises CEO Josh Blick explains a better way for dealers to review their doc reports.

December is here and it is time to wrap up the year and begin planning for 2018 if you haven’t already done so. As business owners, the one performance metric that is top of mind is total top-line sales by month and for the year. Every business own

Bowman Chevrolet is one of the fastest-growing Chevrolet dealerships in the state of Michigan. The dealership serves Clarkston, Waterford, Lake Orion and Chevrolet customers from other parts of Oakland County in the eastern part of the state. John Bo

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I