Bill Wittenmyer explains why dealers should stop dealership origami when presenting figures to a customer in this week’s episode of Witt’s Wise Words.

As it turns out, what you don’t know about your salespeople can hurt you. I am not sure why, but we don’t often associate analytical tools as the best way to measure the performance of the people we hire to connect with our customers and build la

Bill Wittenmyer says buying a car is an emotional and wonderful experience. That’s why it’s important to rely less on technology and generic messages and more on your people to put genuine conversation back in the sale.

There is currently much talk in the industry regarding automotive subscriptions as a new innovative ownership model.  The fact is, the subscription model has been with us for a long-time.  However, most models merely fill the gap between short-term

As dealerships continue to expand, the logistical and operational complexities of handling processes such as accounts payable, accounts receivable, cash flow, billing, and payroll can become cumbersome and costly. Some questions that should be consid

Ultimately, with every marketing solution across the board, the client wants to know whether their investment is paying off and providing a good return. If you’re a dealer, you are used to vendors providing reports measuring their performance. Thes

How is your budget shaping up for 2018? Having fun yet? This is the second part in a series of blogs on how to create a budget that will help you achieve your growth goals. In Part 1, I shared tips on how to do a SWOT analysis. This installment will

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

We’ve all seen them. Banner ads, or display advertisements, are everywhere. They’re a marketing tool that is used on websites and can come in a variety of formats, like images, videos, gifs, etc. You might even have some on your own website. Unfo