In the automotive sector, when most people hear “Machine Learning,” they immediately think of self-driving cars – which are very far off for the average dealer and buyer. But there is a discipline within automotive where machine learning has al

John Hennessy, owner of River View Ford, in suburban Oswego, Illinois, has spent more than 30 years in the auto retailing industry. In addition to running one of the most active and popular dealerships in his region, John led a board of 15 dealers wh

A Glimpse into the Association Behind the World-Famous Chicago Auto Show; and Event Highlights for the 2018 Chicago Auto Show and Digital Dealer Workshops In anticipation of the 2018 Chicago Auto Show, which will be held in conjunction with the Digit

For those unfamiliar with the story of Sybil Dorsett, she was a woman with dissociative identity disorder who had as many as 16 different personalities which would dominate and reveal themselves at different times. Made famous first by the non-fictio

Successful dealerships know that their service department is imperative for creating customer loyalty and bringing in repeat customers and buyers. It has been found that service departments have been the highest growing in inbound prospect calls and

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

Director of Professional Services Stephen Coambes explains when CSI/SSI starts in the customer experience in this video blog.

Today, consumers have grown used to loyalty programs and they have become the norm. So, to keep their customers’ interest, businesses have been forced to become more innovative and creative with their rewards. In fact, experiential rewards which tr

Digital Marketing is a dynamic industry that changes very quickly. These trends can severely affect your marketing campaigns and, because of this, it’s important to understand what consumers want and how to handle your digital marketing. Here are s