A massive amount of data is now available on every potential car buyer, with a multitude of ways to use it. And, when it comes to targeting your audience, most ad platforms try to make it easier for you. The thought process is usually something along

I know if seems like an odd image. A squirrel running around searching for their next nut. Moving fast, heading in one direction and then another quickly thinking, “That’s where my nut is.” I know you may be thinking, “OK Glenn, how are you t

As a seasoned road warrior, I don’t always look forward to the next airport, cab ride or hotel destination. There are definitely some aspects of traveling that are forgettable. However, over the years I have developed a list of favorites, as in fav

Providing the right experience that attracts and keeps customers can be difficult. Why? Well, according to an article on CMSWire, we are doing it backwards. The Toyota Product System, otherwise known as “Lean Manufacturing” advocates that all imp

In the best-selling book of 1979, “The Hitchhiker’s Guide to the Galaxy” by science-fiction author Douglas Adams, one of the oddest and most unique creatures exists – which is also the most useful creature in the universe: the babel fish.  W

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

As a dealership there are many ways you can identify if you’re losing customers. Through data, you can see that John Smith used to come into the dealership regularly for service but then disappeared without a peep. Why did John Smith stop coming in

Taking good care of your internet sales funnel separates the powerhouse dealerships that are dominating their regions from the stores that are just getting by. Still, plenty of marketing managers are struggling to make their teams see the real-world

In this edition of Witt’s Wise Words, Bill Wittenmyer shares why ideas are great but execution is more important.