Posts
5 Strategies to Increase Auto Group Market Values
Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and one of their most frequent questions is about market capitalization; specifically, why market cap values for large, public auto
Feb 7, 2018
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
6 Content Marketing Strategies You Should Be Thinking About
Marketing cars has never been an easy business. Besides being one of the biggest purchases a consumer will ever make, there are so many brands, models, garages and dealerships out there; it’s safe to say that the marketplace is fierce. However, it�
Feb 7, 2018
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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategyTrending Industry News
Best Week YTD For Car Segments in Value Retention
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Feb 6, 2018
Recalls can be Opportunities to Demonstrate your Full Value
Recall notices are not, for most dealers, the first place they think of when it comes to generating revenue. Yet, how a dealership responds to recalls can create a distinct opportunity: an opportunity to demonstrate a customer-first attitude and the
Feb 6, 2018
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesReputation ManagementSales ManagementSocial MediaTechnologyTrending Industry News
Creating Brand Advocates Is Not as Hard as You Think
As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to hel
Feb 6, 2018
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Dealer ManagementDealer/GM NewsDigital DealerLead Management & CRMMobileSales ManagementTechnologyTrending Industry News
Why Are We Using Smoke Signals to Communicate with Customers?
We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep h
Feb 6, 2018
Witt’s Wise Words: The Interview Process
A major issue with many job interviews these days is the interviewer is doing too much of the talking. Bill Wittenmyer, ELEAD1ONE Partner, explains why the interviewee should do most of the talking and why consistency from the interviewer matters.
Feb 5, 2018
Q&A with a BDC Expert
Given our post-peak sales in 2017, and 2018 showing no signs of an upward swing, generating quality leads has become more critical than ever for the health and profitability of the dealership. We spoke with BDC Builder founder Sara Shabana to talk ab
Feb 2, 2018
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Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSocial MediaTechnologyTrending Industry News
Don’t Put Your Newspaper Ad on TV
“Over the next three years, the biggest trend in our products will be the growth of video.” -Mark Zuckerberg If you’ve heard the news, many are proclaiming that Facebook is now even more pay-to-play than it already was. What do I mean? At one p
Feb 2, 2018