Q

Conference & Expo: October 14 -15, 2025
DealerPoint: April 22-24, 2026

Q

5 Strategies to Increase Auto Group Market Values

Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and one of their most frequent questions is about market capitalization; specifically, why market cap values for large, public auto
Feb 7, 2018

6 Content Marketing Strategies You Should Be Thinking About

Marketing cars has never been an easy business. Besides being one of the biggest purchases a consumer will ever make, there are so many brands, models, garages and dealerships out there; it’s safe to say that the marketplace is fierce. However, it�
Feb 7, 2018

Best Week YTD For Car Segments in Value Retention

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Feb 6, 2018

Recalls can be Opportunities to Demonstrate your Full Value

Recall notices are not, for most dealers, the first place they think of when it comes to generating revenue. Yet, how a dealership responds to recalls can create a distinct opportunity: an opportunity to demonstrate a customer-first attitude and the
Feb 6, 2018

Creating Brand Advocates Is Not as Hard as You Think

As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to hel
Feb 6, 2018

Why Are We Using Smoke Signals to Communicate with Customers?

We’re failing. Consumers have moved on yet we’re still trying to do the things that we’ve always done. Fast and efficient communication with consumers is vital to maintaining and growing your dealership revenue. However, many dealerships keep h
Feb 6, 2018

Witt’s Wise Words: The Interview Process

A major issue with many job interviews these days is the interviewer is doing too much of the talking. Bill Wittenmyer, ELEAD1ONE Partner, explains why the interviewee should do most of the talking and why consistency from the interviewer matters.
Feb 5, 2018

Q&A with a BDC Expert

Given our post-peak sales in 2017, and 2018 showing no signs of an upward swing, generating quality leads has become more critical than ever for the health and profitability of the dealership. We spoke with BDC Builder founder Sara Shabana to talk ab
Feb 2, 2018

Don’t Put Your Newspaper Ad on TV

“Over the next three years, the biggest trend in our products will be the growth of video.” -Mark Zuckerberg If you’ve heard the news, many are proclaiming that Facebook is now even more pay-to-play than it already was. What do I mean? At one p
Feb 2, 2018