Whenever a need arises in the marketplace, inevitably an entrepreneurial spirit finds a way to fill that need. However, in the last few years there has been a need in the retail automotive industry that nobody seems to be filling. First, some backsto

How do you know if you’ve got the trust and respect of your customers and employees? In this week’s Witt’s Wise Words, ELEAD1ONE Partner Bill Wittenmyer breaks down how to earn that trust through a culture of consistency. Watch now to learn mor

The evolution of digital retail is making its way through the automotive data sphere just as attribution did in the last few years. Another in a long line of digital buzzwords we cannot help but be swept up by. As we’ve all seen and experienced, th

Within your dashboards of all your various software tools, you have spreadsheets, and data comparisons for you as a sales manager, GSM, GM or Dealer Principal to review. As you already know, the data comes from many different sources. The data may co

As a dealer, you’ve probably heard of Google’s “Micro-Moments”. They are defined as “times when car shoppers turn to digital to help select the perfect vehicle for their needs”.1 These micro-moments reveal where shoppers are, what they’

In this #FreebieFriday, ELEAD1ONE Partner Bill Wittenmyer explains why you should be optimizing everything you can. From technology to processes and even your team if you want to be more successful then your competitors. Watch this week’s FF to lea

Today’s reality regarding real time communication is proven in the data. On average, smart phone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt, younger users skew the data, but even people ag

Manufacturers hold dealerships accountable for customer satisfaction and the overall experience in both sales and service through surveys. Dealerships that fall behind the acceptable OEM standards can easily suffer consequences that reduce revenue an

These days, consumers are no longer willing to engage with in-your-face marketing tactics and quality content is king. Simply put, there are too many marketing messages, consumers have grown tired of them and simply tune them out. As a business you s