We’ve all been told to not judge others, but do we really practice it in our day to day lives? That’s an easy “no” for most, but we’re making a huge mistake when we determine our opinions about others without having all

Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian Pasch of PCG.  I initially debated attending the training, as I felt my skills were pretty advanced and allowed me to do my job well.  H

Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might

Have you ever noticed that it’s easier to get people to do something for you after you’ve done something for them? Social psychologists call this the “Law of Reciprocity” and, in a nutshell, the theory is that when we do something for others,

“I wish I had the time to train. I know what I need to do to help my team, but I am getting pulled in so many directions. Just when I feel like I have time, a problem comes up and off I go. I never seem to get training completed so my team never [&

What are the two most powerful words both personally and professionally? ELEAD1ONE Partner Bill Wittemyer talks about the power of “I CAN!” in this #FreebieFriday.

January 1 saw the enactment of Tennessee House Bill 141, to the collective groan of consumers. In a nutshell, this new law prevents consumers from suing car dealers if they purchase a used vehicle with an open safety recall, as long as it was disclos

Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm. I’ve spoken many times about the types of video a dealership s

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I