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Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceMarketing StrategiesSales & MarketingTechnologyTrending Industry News
Is Your Dealership Ready for the Connected TV Revolution?
The TV world has changed drastically over the last few years. That is, instead of reserving prime time for just a few hours every day, prime time is now anytime. As traditional cable subscriptions continue to decline, Connected TV (CTV) offers a new
Mar 10, 2018
How You Receive and Utilize Data In This Marketplace Determines Your Success.
Recently, I asked several dealers this question and you can ask yourself; “What percentage of data accuracy do you feel you are receiving in your CRM system?” All too often when I ask this question I get a laugh or a “probably 60%.&
Mar 9, 2018
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Dealer ManagementDealer/GM NewsDigital DealerDigital Dealer ConferenceMarketing StrategiesSales & MarketingSocial MediaTrending Industry News
Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges
When did you last buy a car? If it was in the last few years, your decision-making process likely looked a lot different than it might have 10 years ago. People no longer spend time researching cars inside a dealership and, for the most part, show up
Mar 9, 2018
Freebie Friday: Talk to Strangers
>br> As a kid you were always taught not to talk to strangers but, as ELEAD1ONE Partner Bill Wittenmyer explains in this #FreebieFriday, the power of networking is a massive opportunity in the automotive sales industry. Here are several tips to
Mar 9, 2018
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Dealer/GM NewsInventory ManagementPre-Owned Sales & Marketing StrategiesPre-Owned Sales StrategyTrending Industry News
BLACK BOOK USED VEHICLE RETENTION INDEX RISES ON EARLY SPRING SELLING SEASON ACTIVITY
Several Car Segments Experience a Jump in the Index LAWRENCEVILLE, GA (March 8, 2018) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used V
Mar 8, 2018
Research Reveals Up-Caring to Be 3x More Effective Than Up-Selling
I recently read a quote from an unknown source that said, “don’t cling to a mistake just because you spent a lot of time making it.” Great advice! The mistake is in the past and is sunk, so move on. Great leaders get-it and don’t sink the
Mar 8, 2018
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Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesMobileSearch Engine OptimizationTechnologyTrending Industry News
4 Myths About Responsive Web Design Debunked
Responsive web design as a mobile-first strategy has been floating around for a while, and more and more dealer websites are getting odn board with it. But there are still a few hesitating to jump on this band wagon, and I think it might have somethi
Mar 8, 2018
Work On Yourself Wednesday: Listening & Control
This week on Work On Yourself Wednesday, listening doesn’t mean giving up control.
Mar 8, 2018
Interview with 2018 NADA Chairman – Wes Lutz, Owner, Extreme Chrysler-Dodge-Jeep-Ram
NADA Chairman Wes Lutz, owner of Extreme Chrysler-Dodge-Jeep-Ram, has been in the retail-auto industry for more than four decades. Prior to his selection as NADA chairman, Lutz was 2017 vice chairman and before that led the organization’s regulator
Mar 8, 2018