While setting up some new dealer marketing audits, I noticed a growing trend that will only become a bigger challenge for dealers.  Introduced in August of 2017, Google’s “Questions & Answers” can be a helpful opportunity for dealers, but

This week on Work On Yourself Wednesday, it’s just par for the course!

Did you know that the self-improvement industry in the U.S. is a $10 billion market? That means there are a lot of people out there who are not achieving their goals. Of course, there are also dozens, if not hundreds of self-help gurus taking advanta

Scot Eisenfelder shares what he believes the right marketing budget for service should be for dealerships.

We know that you’re creating content for the benefit of your users. You want them to get the answers they need quickly and efficiently, and if your content happens to be strategically written to boost your search rankings, so be it. Balancing writi

I recently participated in a panel discussion at CBA Live focusing on dealer motivations, eContracting, operational efficiencies, and internal dealer issues. From the discussion, we heard common observations about the future of dealerships and how th

Do you ever wake up in the morning, sip your coffee, and think, “Today is a great day to find a collision center!”? Of course not. Most people looking for a body shop are in the midst of a stressful, unexpected situation. They’re wrangling with

The auto industry has shifted to a digital-first world and dealers need to adapt or they will continue to see the compounding effects of margin compression to their bottom line. That was one of the key messages at NADA this year as the industry conti

“There aren’t any good salespeople anymore!” “No one wants to go into sales.” “Millennials just don’t have the work ethic.” If you’ve heard or said these phrases in your dealership, chances are that you’ve had just as tough of a t