Posts
Posts
Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingSales StrategiesTrending Industry News
Leasing, a Great Opportunity for More Transparency
As the cost of vehicles goes up, leasing is making a strong rebound in the market. OEM and dealer advertising are putting a strong focus on their lease programs. And with extra money in their pockets (tax breaks, increased salaries, etc.) consumers
Apr 30, 2018
Hard Facts: Knowing When To Hire Employees I Advice for ENTREPRENEURS!
Are you a solo-preneur or working with a small team and aren’t sure if you can handle expanding your staff, or if you really need to yet? Then this week’s Hard Facts is for YOU! It can be difficult to determine when you need help- and wha
Apr 30, 2018
Posts
Dealer ManagementDealer/GM NewsSales & MarketingSales ManagementSales StrategiesTrending Industry News
Unconscious Bias Doesn’t Just Happen at Coffee Shops: 5 Steps to Being Proactive and Increasing Your Bottom Line
Unconscious behaviors of your front and back end teams can be tricky and difficult to recognize, but they can make all the difference between a successful transaction and one that fails. Taking the intentional steps to realizing unconscious bias when
Apr 30, 2018
Effective Public Relations Begins with Humans
The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities. Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public
Apr 30, 2018
Is $7.5 Million Worth a Process Change?
Most dealerships at the very least conduct some form of multi-point inspection and inform the customer about any needed repairs discovered during the inspection. But what happens if those recommendations aren’t properly documented? Well, failing to
Apr 30, 2018
A Dealer’s Guide to Information Security
Auto dealerships are often under the misconception that they are too small to be targeted in a data breach, but the reality is dealerships – of every size – house highly sensitive confidential information from drivers’ licenses to insurance doc
Apr 26, 2018
Posts
Dealer ManagementDealer/GM NewsMarketing StrategiesSales & MarketingTechnologyTrending Industry NewsVideo
Think Tank: How Long Should My Videos Be? I Video Tips & Ideal Video Length
“Hey Paul, how long should my videos be?” This is a common question I get asked from the video community. Watch this episode of Think Tank Tuesday and learn what goes into getting to that ideal video length that will keep your audienc
Apr 26, 2018
How Do Tire Sales Affect Customer Loyalty?
VP Analytics & Data Services Doug Van Sach shares some gaps between Millennial expectations and reality in this video blog.
Apr 26, 2018
Could Your Dealership Be Held for Ransom? Five Defensive Measures to Implement Right Now
Another tax season, another rash of scammers trying to separate people and businesses from their hard-earned money. While phone calls and snail mail are still popular methods among those trying to pull the wool over your eyes, the most ubiquitous thr
Apr 25, 2018