Did you know that mobile conversion rates are less than half compared to desktop? So, why are digital marketers always going on and on about the importance of a mobile strategy? More and more consumers are researching cars and dealers on their phones

There’s a huge push going on across the nation for subscription-based vehicle services. First introduced by manufacturers, more than a few dealerships have rolled out similar services for their customers. The general concept is that a consumer can

Ujj Nath sends a wake-up call to dealers as Amazon enters the automotive service business in his new video blog.

How many vehicles do you sell out of your service lane every month? What if you could double that amount? These days you need all the sales opportunities you can get. Next to digital leads and inbound calls, the service department provides the most s

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

President & Partner Michael Markette explains number-chunking & how that strategy can help dealers re-engage with more consumers.

Marketing is constantly evolving to fit what companies need, what catches the attention of customers, and what the latest technology is capable of – all of which are ever-changing. With the surge of newer and shinier ways to attract business across

Strength of Spring Has the Index Declining in Just One of Last Four Months LAWRENCEVILLE, GA (May 1, 2018) – Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its

Building brand loyalty is an ongoing struggle for auto dealers. Once a customer drives off the lot in their new car, getting them to come back for regular service and maintenance (much less their next vehicle purchase) is tricky, to say the least. Wh