The best money you’ll ever spend on advertising is targeting the people you consider your ‘best’ customer! Because the simple truth is, your ‘best’ customer is probably your happiest, most satisfied customer who likes the way you do busines

I’ve heard more complaints lately from dealers that it seems impossible to acquire wholesale inventory and make the front-end gross profit they expect. Indeed, if you compare the typical cost-to-market metrics for purchased and trade-in units, you

Almost a decade ago, the automotive retail industry was experiencing change at a pace that will live in the history books. Coming off some of the strongest growth the industry had ever seen, everything came to a halt when the stock market stalled, im

Anticipating Another Strong Year of Transaction Activity 2018 promises to be a very active year for buy/sells with more private and public buyers eager to put their capital to work. Buyers believe growth is the answer to a changing auto retail enviro

It Does However Facilitate Good People and Good Process Efforts A challenge for every organization is to attract, retain and motivate employees. If a company succeeds in doing so, employees work with more passion, energy, and enthusiasm. This transla

In a world increasingly picking up speed, passive leaders have never been more vulnerable. Recent history has demonstrated in business it’s no longer so much a matter of the big eating the small, but the swift eating the slow. Obviously, this dynam

As a salesperson, do you wait for leads and ups, or do you go out and actively prospect for new customers?  No matter how great a salesperson you are, sales is a numbers game. If you want to sell more, you need to talk to more people. If you aren’

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers. While this is important, it’s just as important to remember that creative still matters. After all, you can s

Did you know that mobile conversion rates are less than half compared to desktop? So, why are digital marketers always going on and on about the importance of a mobile strategy? More and more consumers are researching cars and dealers on their phones