In the age of customer experience, successful salespeople have transitioned from an “always be closing” mindset to an “always be helping” mindset. In fact, the title of salesperson isn’t really an accurate reflection of what the job entails

Are you ever frustrated by the inaccurate sourcing of sales? I’m sure that most of you do everything in your power to track (as accurately as possible) the customer car buying journey from the beginning to the actual sale. However, there are so man

There is no question that dealerships are focused on cutting costs in 2018. We see it in our business, we heard it at NADA, and we talked with suppliers who were honing in on that message as well. Cut costs and track the reductions…a great obje

I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you say, “Why the heck am I receiving this?” For marketing to be effective, it must reach the right audience at the righ

There’s no doubt about it: the car-buying process has changed pretty radically in the past 15 years. Whereas a customer’s journey used to begin and end in a showroom, it now jumps seamlessly between different channels several times. At least, the

Every dealer wants his or her business to grow. At some point (maybe it’s today), you’ll likely recognize the valuable marketing opportunities available with social media. One of the steps you’ll need to consider is hiring a social

There are always conversations about phone sales or how important having an inbound/outbound phone strategy is, and debates on what is the “best” phone process but what surprises me is that I do NOT hear very much on voicemail. Voicemail strategy

NO UMBRELLA NEEDED Warm sunshine in April makes Florida the happiest place on earth for Digital Dealer’s spring conference and expo. This year, the skies opened on day one and showered attendees with plentiful liquid sunshine. Umbrella or not, the

The 2018 NADA Show was held this year in sunny Las Vegas, Nevada. The show has always held tremendous value for everyone in the automotive industry from dealers, dealership managers and employees, as well as industry vendor partners and exhibitors, a